The Amazing Race Asia Premieres at #1 and Wins Timeslot by HUGE Margin

Singapore, 14 November 2006 - The Amazing Race Asia premiered on AXN on 9 November with much acclaim, clinching the honour of being the highest rated show on International cable channels when ratings results in Singapore were released. The biggest production by any regional TV in Asia, the show's premiere boasted the highest ratings ever garnered for the launch episode of The Amazing Race franchise among Cable PMEBs, the target audience of AXN.

Coming out tops amongst all international cable channels in Singapore, the eagerly anticipated premiere pulled in 54% of the PMEB cable viewership and 34% of the Cable 4+ viewers, dominating the timeslot and winning by a huge margin.

Similarly, The Amazing Race Asia also showed good ratings results elsewhere. In Malaysia, the show was also ranked #1 in its timeslot, attaining a strong 36% PMEB market share amongst all international cable channels; while in Philippines, the premiere was the #1 English entertainment show, capturing 21% AB class market share during its telecast.

"It has been a nine-month long gestation process," laughs Mr. Ricky Ow, General Manager, SPE Networks - Asia.

It is heartening to see all our hard work come to fruition! I am delighted that The Amazing Race Asia has been received with so much enthusiasm and anticipation. Audiences can expect a lot more in episodes to come, and based on past experience, I am sure that the ratings will build up over the season and peak with the last few episodes," continues Ow.

As with all AXN productions, The Amazing Race Asia is fast paced and intense, with thrills and drama that will keep viewers at the edge of their seats. The premiere last night showed the world-class quality production that is comparable with the US version, but what delighted viewers more, was the unexpected humour from the show as the contestants revealed their idiosyncrasies and quirks while tackling the various challenges in the Race.